OWL Briefing Featured in Forbes
OWL’s Mother’s Day briefing and venture capital campaign was featured in a Forbes article:
Divorced, depressed and more than a million dollars in debt in 1997 due to a troubled real estate development, Carol Gardner’s world was falling apart. She was 52. “My cupboard was bare with no money coming in, I was living on four credit cards,” Gardner says. “My divorce attorney’s advice was: ‘Sweetheart, get a therapist or a dog.’”
Gardner opted for an English bulldog, named her Zelda and hoped she’d double as a therapist and help relaunch her life. A friend, knowing Gardner’s background was advertising, suggested entering Zelda in the local pet store’s annual Christmas greeting card contest. So Gardner borrowed a Santa hat from a neighbor, filled the tub with bubble bath, lowered Zelda in the water, snapped the photo and sent it in with this caption: For Christmas, I got a dog for my husband…good trade, huh?
Weeks later, Gardner won the contest, got a year’s supply of dog food and had a life-changing brainstorm in the process: a greeting card company centered around Zelda sporting different outfits.
Though Gardner was warned that 97% of greeting card startups fail, she was determined. “I had no choice. It was about survival.” Nearly 18 years and three Zeldas later, Zelda Wisdom today generates more than $50 million annually from cards, calendars, posters, books and gifts featuring the iconic bulldog.
This week, Gardner was named one of 10 women in the first Hall of Notables — remarkable encore entrepreneurs honored by OWL (Outstanding Women Leaders), the advocacy organization for women over 40. There isn’t a shrinking violet in the Hall, which includes Vernice “FlyGirl” Armour, the first African-American female combat pilot who’s now a leadership coach; Patricia Lizarraga, Managing Partner of Hypatia Capital Group; journalist and author Gail Sheehy and Teresa Younger, CEO of Ms. Foundation.
Read the full article.
Posted by Brittany Reid on 05/22 at 10:22 AM
Report inspires women seeking encore careers
Reporter Nancie Fadeley wrote on OWL’s Mother’s Day briefing for The Register-Guard:
Every May, OWL, formerly known as The Older Women’s League, releases a Mother’s Day Report about concerns of women as they age. This year’s report is “Our Women Mean Business: Encore Careers after 40.” It differs a bit from past reports, but the theme — the need for economic security — is not new.
“Our Women Mean Business” offers inspiration and hope to women who are discouraged by the pay equity gap, the glass ceiling, and gender and age discrimination.
OWL’s 2015 Mother’s Day Report cites research that differs from the conventional wisdom that entrepreneurship is just for young people. During the past 10 years, the highest rate of entrepreneurship in this country has been among those aged 55 to 64; in 2013, one-fifth of all new businesses were started by 50- to 59-year-old entrepreneurs, and 15 percent created by those age 50 and over.
Women decide to open their own businesses for good reasons. Even though there are laws against gender discrimination, gender gaps still exist.
Read the full article.
Posted by Brittany Reid on 05/11 at 02:20 PM
Venture Capitalists: Fund More Women Entrepreneurs
OWL’s Mother’s Day briefing was featured in an article from Next Avenue, a group of public television people and journalists who, for the most part, are experiencing both challenges and opportunities of ‘Adult Part 2’, and that recognizes that what we could all use an abundance of reliable information that can help us figure out what’s next.
Just 7 percent of all VC funding goes to businesses led by women, according to OWL’s new report timed to Mother’s Day, Our Women Mean Business: Encore Careers After 40.
“We are launching a campaign to increase that number to 20 percent by 2020,” says Lida Rodriguez-Taseff, vice president of OWL’s Board of Directors and a partner in a Miami law firm. “When you realize $48 billion was invested by venture capitalists in 2014, 20 percent of that would be a sizeable improvement.”
OWL plans a three-pronged effort to get more investment money in the hands of female entrepreneurs.
First, the 35-year-old organization will ask its Hall of Notables women “to speak to the VC community so we can put a real face to the statistics,” Rodriguez-Taseff says. She adds: “Nothing speaks success to VCs like a successful entrepreneur.”
Second, OWL will reach out to institutional investors — nonprofits, universities and funds that invest in socially-responsible projects — to ensure they factor gender into their investment strategy.
And there’ll be a grassroots effort around the country. “When owls flock together, it’s called a parliament, so OWL will also be convening parliaments around the country to make sure venture capitalists more evenly distribute their funds,” Rodriguez-Taseff says.
OWL reports that women make up only 4.2 percent of the 542 partner-level positions at the 92 largest VC firms. “People give money to people who look like them. It’s not an intentional slight, but what a Harvard study called ‘unconscious bias,’” says Rodriguez-Taseff.
Read the full article.
Posted by Brittany Reid on 05/11 at 02:04 PM